The Rise of Gender Capitalism: An Introduction to Gender Lens Investing

Since 2009, a movement focusing on the relationship between gender and investment has been growing steadily. This movement, which encourages the use of capital to deliver financial returns and improve the lives of women and girls and their communities, is known as “investing with a gender lens.”

Authors Sarah Kaplan & Jackie VanderBrug lay out an introduction to gender lens investing in this Stanford Social Innovation Review article and discussing how investing with a gender lens can create financial and social impact by increasing women’s access to capital, promoting workplace equity, and creating products and services supporting women & girls.